Until 31st July 2014, Londoners get priority for Dot London domain names. This means that if you are a London-based business, organisation, neighbourhood association or a proud Londoner, you get priority when applying for a Dot London domain name.
Having a Dot London domain has many benefits. The new domain provides access to more memorable website addresses and enables you to demonstrate to your customers and visitors where you are based. With a Dot London domain name you can directly associate yourself with the greatest city on earth.
A digital pioneer, London is one of the first cities in the world to launch its own domain name, putting it at the forefront of innovation once again.