The new domain for London


Availability overview

London is a global city, welcoming residents and visitors from around the world. Its online counterpart, the Dot London domain, will equally be available across the globe. It is open to everybody who is interested in London either because they are based in London or because they have an affiliation with or an interest in the city. However priority will be given to London businesses, organisations and individuals during the launch phase.

We are operating two phases through which you can get a Dot London domain name. The first phase began on 29 April 2014 at 5pm, when the Dot London registry opened for applications. This phase will last until 31 July 2014. The second phase will start on 9 September 2014:

  1. Phase 1: London Priority Period gives priority to registered trademark holders and Londoners applying for domain names
  2. Phase 2: General Availability gives equal access to all interested customers for all other available domain names

Names applied for during the first phase will be allocated according to a priority ranking as set out in more detail below. Names registered during General Availability will be allocated on a first come, first served basis.

How does the London Priority Period work?

Anybody with a presence in London or an interest in London is able to apply for Dot London domain names. There is a mandatory period for trademark holders in ICANN’s Trademark Clearinghouse (TMCH) to get their registered trademarks.  If you would like more information about how to register in the TMCH please click here, or watch this short video.

Allocation of names during the first phase depend on a priority ranking. The following is the priority ranking of customers:

  1. Those in the Trademark Clearinghouse
  2. Those having a London address AND a right to a name (e.g. it matches their business name)
  3. Those having a London address for any name
  4. Those without a presence in London

Where there is more than one application for a name those applicants will be validated by an external validation agent. If, after validation, multiple applicants for the same domain name end up in the highest priority ranking then an auction process will be used to determine who will get the domain name.

For full validation rules see Dot-London-Priority-Rules.pdf

How it works - click for large version

How it works – click for large version

General Availability

From 9 September 2014, Dot London domain names will be available on a first come, first served basis.


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